When Will the New Honda City Be Launched in India: 2019-2020
Current Market Analysis
Recent years have seen a significant shift in the small car market in India, particularly with the Honda City. While the Verna and Ciaz have been formidable rivals, the upcoming Honda City model aims to make a splash with a price range of 17-18 lakhs. However, the price gap of around 4 lakhs compared to the Maruti Ciaz poses a challenge. To bridge this gap, Honda has two strategic moves in mind:
Continuation of the current Honda City model, which is already well-equipped to compete with the Maruti Ciaz at its price point. Launching the new Honda City model after the lockdown, which will directly compete with the Hyundai Verna.These strategies aim to maintain market share and attract potential customers who are currently a part of the Ciaz owner base.
Upcoming Model Details
The new 2020 Honda City was unveiled in Thailand and is currently undergoing rigorous testing in India. This fresh model features a more striking design, a quieter and more spacious cabin, and a turbo petrol engine. The model is expected to hit the Indian market after April 2020.
Timeline and Expectations
A number of experts and insiders have provided their insights on the timing of the launch. Some suggest that the new Honda City will be launched in late 2019, with many expecting it to happen in the early quarter of 2020. However, the current model might receive some cosmetic upgrades such as the Digipad 2.0 before the big unveiling.
Additionally, the cycle refresh of the current City is expected after the Honda Civic launch. Considering that the Civic is set to be launched in October-November 2018, it is suggested that the City might see a definitive launch around Diwali, a major festival in India, in 2019.
Conclusion and Final Thoughts
The new Honda City is set to bring a new wave of excitement to the small car market in India. Despite the current market dynamics and the existing challenges, Honda’s strategies and timing suggest that the new model is well-positioned to make a strong impact. Stay tuned for updates as the release date draws closer and the car hits the Indian market in 2020.
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